Introducing Gerald Smith

I’m pleased to introduce Dr. Gerald Smith for a round of guest posts here at Times & Seasons. He will be sharing a series of posts about his new book, Schooling the Prophet, How the Book of Mormon Influenced Joseph Smith and the Early Restoration (published by BYU Press and the Maxwell Institute.) I was lucky enough to be an early reader for the project, and was really struck by his unique approach to studying the Book of Mormon and how it had shaped the views and beliefs of Joseph Smith.

Outside of Mormon studies, Dr. Smith is a business professor at Boston College in the Carroll School of Management, advisor to American and European business leaders, and advisor to leaders and administrators in education. He is an award-winning teacher and has been featured in leading executive programs at corporations and universities throughout the world.

In business his latest book, The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven Brand Loyalty, published by FT Press/Pearson, appeared in January 2016. He is also the editor of Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Emerald Press, 2012), and an original contributor to Prentice Hall’s best-selling The Strategy and Tactics of Pricing (now in its 5th edition). His research in marketing and brand management has been published in many leading academic and business journals, with various research awards from leading associations in management and marketing. He received his undergraduate degree from Brandeis University, MBA from Harvard Business School and doctorate from Boston University.

His first post will be up just a couple of minutes after this one, and there will be three more in the series. I hope you all enjoy them as much as I’ve enjoyed his book.

3 comments for “Introducing Gerald Smith

Comments are closed.